Your Mission
Work as a creative agency to launch a fictional company. Roll three dice to generate the company’s customer profile, product or service, and personality. Brainstorm the brand together, then divide the production work and create a coordinated launch concept.
Materials
- Company Generator chart
- One d8, one d20, and one d12
- Plain paper and graph paper
- Colored pencils
- Straight edges
Phase 1: Generate the Company
- Roll the d8 together to determine the customer profile.
- Roll the d20 together to determine the product or service.
- Roll the d12 together to determine the brand personality.
- Record all three results. Your group may use one optional reroll total, but you must keep the other two results.
| d8 — Customer Profile | d20 — Product or Service | d12 — Brand Personality |
|---|---|---|
| 1. Budget-conscious customers | 1. Dessert food truck | 1. Playful |
| 2. Busy customers who value convenience | 2. Mobile pet-grooming service | 2. Professional |
| 3. Beginners who need additional guidance | 3. Sneaker-cleaning company | 3. Adventurous |
| 4. Enthusiasts who value quality and details | 4. Indoor plant shop | 4. Luxurious |
| 5. Eco-conscious customers | 5. Healthy snack subscription | 5. Eco-friendly |
| 6. Customers seeking a premium experience | 6. Pet photography studio | 6. Futuristic |
| 7. Trend-conscious customers | 7. Art café | 7. Retro |
| 8. Families with young kids | 8. Traveling miniature-golf company | 8. Calm |
| 9. Custom T-shirt shop | 9. Bold | |
| 10. Mobile bicycle-repair service | 10. Mysterious | |
| 11. Eco-friendly school-supply company | 11. Friendly | |
| 12. Meal-prep service | 12. Energetic | |
| 13. Music-lesson studio | ||
| 14. Technology-support service | ||
| 15. Travel-planning service | ||
| 16. Fitness studio | ||
| 17. Board-game café | ||
| 18. Home-organization service | ||
| 19. Gift-box subscription | ||
| 20. Video and podcast production studio |
Phase 2: Brainstorm Together
Every group member must contribute before anyone begins drawing or writing the final materials. Record the group’s decisions as brainstorming notes.
- Create the business name.
- Describe what the company offers and why the rolled customer profile would want it.
- Select a color palette containing two or three colors.
- Choose the overall design direction for the logo and website.
- Decide what the company should communicate through its digital marketing.
Phase 3: Divide and Create
After agreeing on the brand direction, divide the following projects among the group. Continue communicating so every piece looks and feels like the same company.
Logo Concept
- Create a rough colored-pencil logo sketch.
- Include the business name or a recognizable symbol.
- Use the group’s selected colors and brand personality.
Website Mockup
- Use graph paper and a straight edge to sketch the company’s homepage.
- Include the logo or business name, navigation, a headline, an image area, product or service information, and a clear call to action.
- Use labels, notes, and color to communicate the intended design.
Digital Marketing Plan
- Choose the social media platforms that best match the customer profile.
- Describe the types of posts or videos the company should create.
- Develop one digital advertisement idea.
- Decide whether an email campaign would help and describe what it would promote.
- Identify the main action customers should take after seeing the marketing.
Phase 4: Review and Pitch
- Bring the logo, website mockup, marketing plan, color palette, and brainstorming notes together.
- Check that every piece matches the same customer profile and brand personality.
- Make any final improvements as a team.
- Give the senior station leader a short pitch explaining the company and its digital launch direction.
Important
- This is collaborative work. Everyone must contribute to the brainstorming and final review.
- The sketches do not need to be professionally finished. Clear ideas and thoughtful decisions matter most.
- Leave all dice, colored pencils, straight edges, and station materials at the station.