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Slab Serif

Slab Serif is also referred to as Egyptian and develped as a result of a popular facination with the history of that culutre.

Type as an elements of Design

The type chosen should work with the rest of the piece both stylistically and compisitionally.

Type is not an appendage

The type should recieve as much attention in design as any line or shape. Other elements can be used to enhance and emphasize what the type has already acomplished.